Sustainably sourced, Ethically made, Softer, and Durable clothing for the modern little.

More Reasons to love gentle & Joyful

Here are just a few reasons why you should love Gentle & Joyful!

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A short supply chain means products come right to you!


Sustainably sourced and delivered in biodegradable packaging.

Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.

Steve Jordans

Picked up this set for my daughter at the spruce meadows Christmas show and they are so soft! My girl doesn't want to take them off. Will definitely be picking more up.

Alina B

I bought this for my neice who just turned 6 months and it is crazy soft and so easy to match with anything! I would buy this in adult size if you guys made them.

Alyssa M

Our order came quick and packaged nicely. Love this little onesie for my son, it's super soft and looks great with his little black jeans.

Miranda L

I saw this set on a local blogger and I'm so happy I made the purchase. It's so soft and feels amazing. I love the Llama logo and my son looks adorable in it. Lots of stretch to fit his chubby legs.

Emily Harrison

Made For Play

Our ethically made eco-friendly children's clothes are the best solution for your little one.

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Little kids playing in the dirt

Our Featured product

Jessi's Ultimate Holiday Guide


"I don’t know when I became a cotton-snob… but here we are. I thought Organic Cotton was the pinnacle, then there was Bamboo… now, Gentle and Joyful has introduced me to Premium Peruvian Pima Cotton and the sweet mother of cotton IT. IS. SOFT. -Jessi Cruickshank

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