Navigating 2025: Challenges, Resilience, and a Commitment to Quality
This past year has been anything but easy. Like many small business owners, I’ve felt the weight of navigating this small shop,
family milestones, family emergencies and the inevitable challenges of supply chain and shipping issues. Every step has tested my resolve, but through it all, one thing remains unwavering: my belief in the product and the purpose behind it.
Gentle & Joyful was born out of a simple idea—to provide high-quality, sustainable clothing made from 100% organic Peruvian Pima cotton. As a mom, I wanted to create something I could feel proud of, something that would stand the test of time, for my children and for yours.
Even in tough times, I remind myself why I started this journey: to prioritize quality over quantity, sustainability over shortcuts, and joy over compromise. It’s not always the easiest path, but I believe it’s the right one.
To our incredible community—thank you for supporting this dream. Here’s to navigating the challenges together, always striving for better, and continuing to deliver the comfort and quality you deserve.
With gratitude,
Lisa
